fede.is Federico Bombelli

Re-invent the diet experience starting from your loyalty card

An app to help people improving their eating habits almost effortlessly, thanks to the power of big data, under a clear privacy statement


Re-invent the diet experience starting from your loyalty card

Unhealthy diets are linked to four of the worlds top 10 risk factors causing death; arterial hypertension, high blood glucose, overweight, obesity and high cholesterol.

This sentence guided me and some fellow University mate developing a design proposal to address this issue. This lead us to ideate a service with a great value proposition, and an exciting launch video I made:

Research findings:

The concept

The value proposition

The privacy statement was direct and clear: the system aggregates anonymous information from customers, as well as suggestions from supermarkets and from healthy food suppliers. The information is integrated and combined without sharing them with third party subjects.